the concept

I aimed for a blend of playfulness and luxury, reflecting the friendly yet high-quality approach to the business. The Illustrated pattern drew inspiration form the environment and created a playful tone while the hand drawn logo added a modern and luxurious feel as well as a small bit of motion.

Color Palette

The original warm earthy tones like golden, yellow and a rich brown, along with hints of metallic gold, exuded luxury and a connection to nature. With the other color palettes for individual flavors, I wanted to set the same warm notes I created with the original color scheme so that they had the same sense of unity.

Results

The pattern was used for all of their honey jars and packaging, creating a premium unboxing experience, and is used on their website, socials, and print materials. By blending playfulness with luxury, the new brand identity helped Henry's Honey attract customers, boosting brand recognition and establishing a strong and appealing brand presence that resonated with their audience.